By Viveat Susan Pinto
Source: Business Standard
The data shared by market research agency Nielsen on Friday showed that the category saw a sharp recovery in June versus other contributors to growth, including food, hygiene and rural.India’s Rs 4.3-trillion fast-moving consumer goods (FMCG) market rebounded in June to pre-Covid-19 sales levels, but a big surprise was that the revival was led by the beauty category. The data shared by market research agency Nielsen on Friday showed that the category saw a sharp recovery in June versus other contributors to growth, including food, hygiene and rural. On an index of 100, non-foods, led by beauty, stood at 104 in June as against 72 in May, Nielsen said. In foods, the index was 94 in June versus 78 in May. And in rural, it was 109 in June versus 84 in May. Overall, the domestic FMCG market bounced back to levels of 98 in June compared with 75 in May and 101 in March before the nationwide lockdown was announced. The pre-Covid March index for foods was 103, and for non-foods, it was 99. Within hygiene, toilet soaps, a large category, rebounded to levels of 114 in June versus 96 in May. It was constant at 100 in March. Floor cleaners revived to levels of 118 in June versus 86 in May and 111 in March, said Nielsen. April was not considered for the study because it was a period of complete lockdown, the researcher said. Prasun Basu, president, South Asia, Nielsen, attributes the growth in the beauty segment in June to “hoarding behaviour” visible in the category.
Read more...
Comments
Post a Comment