Isro decides to partner with industry to launch space-themed merchandise

Isro officials said that of late, many agencies interested in creating customised articles, handicrafts approached it for the themes

 

Source: Business-Standard

Missions to Moon. Mission to Mars. And to Venus. The Indian Space Research Organisation (Isro) has a lot to show and has its sights set on a lot more. An organisation that keeps its focus squarely on a world that has no limits is now planning to offer a small bit of itself through space-themed merchandise (merch) that will revolve around the many missions it has made possible from the time it was established in 1969. To put a count to those: 111 spacecraft missions; 79 launch missions; 10 student satellites; 328 foreign satellites belonging to 33 countries… and counting. Isro’s launch plan for its merchandise is, however, simple. It will rope in industry to manufacture customised Isro-theme T-shirts, coffee mugs, posters, key chains, games, jigsaw puzzle and so on.

Isro to identify and authorise parties, agencies on non-exclusive basis for a registration fee

Isro officials said that of late, many agencies interested in creating customised articles had approached it. The space agency hopes through these items it can create awareness and kindle an interest, especially among students, in space science and technology, while also propagating the achievements of the agency.

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